“Our Deccan Music Challenge seeks to encourage promising musical and singing talents. Every week, one rock band and one solo singer will be featured. Our panel of judges will finalize the winner after 12 weeks of contests. The finale will hopefully be a large event. Or else, it will be an online event if the situation doesn’t permit. Primarily, the contests will be up on my YouTube channel. Besides, they will be available on other platforms. This is just the first season. We are looking forward to teaming up with a number of aspiring young musicians. Even those who have got no bands can also join us. Winners will be given cash prizes as well. Besides appreciation, aspirants feel honoured when they are feted with rewards at the end of the day,” Shashi Preetam added.
“When I started out as a college lad, I got to work with a number of musicians, singers, etc. I have drawn from those experiences in designing this contest. I will be also interviewing the musical bands to know their struggles, aspirations, survival, etc. in the challenging industry,” he added. “My daughter Aiswarya Krishna Priya is a psychologist, who is the producer of this Challenge. She runs a psychology clinic here in Hyderabad. She is a pianist and a vocalist who has always been passionate about music,” he said.